Media Balance

20 May 2009 —

Media Balance

The main trouble with media balance is that on any chosen topic they care to discuss, half the media resource is wasted on the incorrect view of the topic.

An example of this is discussing the roundness of the planet.

Using media BALANCE the media will interview the smart discoverer of this theory, asking how, why, what etc.

And then the media will trot out some backward looking hillbilly
(often some religious zealot) and give the hillbilly equal resources to argue that the earth is flat.

The result is the viewers get a headache and learn nothing.



About 730reportland

Shrieking about Australian Embedded Media and Political Quackery. A 3rd View

Posted on May 20, 2009, in HerdThink. Bookmark the permalink. Leave a comment.

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